Nissin Cup "Power Up"

Nissin Cup Power Up challenge is an AR-based game made to get users to play for “bragging rights” and to create funny content themselves. The game was optimized to self-adjust, maximizing the user’s time and bandwidth.

As Nissin’s first venture into TikTok for its 50th anniversary, the brand had to shift to more engagement-driven efforts to connect with its Gen-Z audiences. It reached 18.6M+ or 53% of active TikTok users with 8.3M+ total interactions in just 5 days.